Master's degree in Social Media Marketing

Syllabus structure and course guides

Course 2023-24

1st Year
1st Q(SEMESTER) CONTINUED EVALUATION
Code Subject Type Credits
14286 WEB RESOURCES AND MOBILE TECHNOLOGIES B 6
14280 SOCIAL MEDIA COMMERCE B 6
14283 E-MARKETING B 6
14282 SOCIAL MEDIA B 6
14285 ONLINE REPUTATION AND PERSONAL BRANDING IN DIGITAL ENVIRONMENTS B 6
2nd Q(SEMESTER) CONTINUED EVALUATION
Code Subject Type Credits
14281 ONLINE COMMUNICATION AND PROMOTION STRATEGIES O 6
14288 ADVANCED TOURISM INFORMATION SYSTEMS O 6
14291 ADVANCED QUANTITATIVE METHODS OF ANALYSIS IN MARKETING O 6
14287 NEW TRENDS IN TOURISM O 6
14284 RESEARCH METHODS IN SOCIAL MEDIA MARKETING O 6
14292 ADVANCED QUALITATIVE METHODS OF ANALYSIS IN MARKETING O 6
ANUAL CONTINUED EVALUATION
Code Subject Type Credits
14289 INTERNSHIP B 6
UNDEFINED
Code Subject Type Credits
14290 MASTER'S THESIS B 6
1st Q(SEMESTER) CONTINUED EVALUATION
Code Subject Type Credits
101310 MARKETING MANAGEMENT C 6
2nd Q(SEMESTER) CONTINUED EVALUATION
Code Subject Type Credits
101325 STRATEGIC MARKETING C 6