Master's degree in Social Media Marketing

Syllabus structure and course guides

Degree: Master's in Social Media Marketing
Branch of knowledge: Social and Legal Sciences
Areas of knowledge: Economic Sciences, Business Administration and Management, Marketing, Commerce, Accounting, and Tourism
Duration: 1 year
ECTS Credits: 60
Degree awarded: Official Master's Degree in Social Media Marketing
Teaching center: Faculty of Law, Economics and Tourism
Carrer de Jaume II, 73 (Campus Cappont)
Postal Code 25001 Lleida
Tel. +34 973 70 33 38
http://www.fdet.udl.cat
estela.marine@udl.cat
fdet.master@udl.cat

Master's Structure

Structure
Module 1: Social Media Marketing (Compulsory) 30 ECTS
Module 2: E-Tourism (Optional) 18 ECTS
Module 3: Research (Optional) 18 ECTS
Module 4: External Internships (Compulsory) 6 ECTS
Module 5: Master's Final Project (Compulsory) 6 ECTS

 

 

Year 2024-2025

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1r SEMESTER
Code Subject Type Credits
101310 MARKETING MANAGEMENT C 6
2d SEMESTER
Code Subject Type Credits
101325 STRATEGIC MARKETING C 6
FIRST YEAR
1r SEMESTER
Code Subject Type Credits
14280 SOCIAL MEDIA COMMERCE B 6
14282 SOCIAL MEDIA B 6
14283 E-MARKETING B 6
14285 ONLINE REPUTATION AND PERSONAL BRANDING IN DIGITAL ENVIRONMENTS B 6
14286 WEB RESOURCES AND MOBILE TECHNOLOGIES B 6
2d SEMESTER
Code Subject Type Credits
14281 ONLINE COMMUNICATION AND PROMOTION STRATEGIES O 6
14284 RESEARCH METHODS IN SOCIAL MEDIA MARKETING O 6
14287 NEW TRENDS IN TOURISM O 6
14288 ADVANCED TOURISM INFORMATION SYSTEMS O 6
14291 ADVANCED QUANTITATIVE METHODS OF ANALYSIS IN MARKETING O 6
14292 ADVANCED QUALITATIVE METHODS OF ANALYSIS IN MARKETING O 6
ANUAL
Code Subject Type Credits
14289 INTERNSHIP B 6
UNDEFINED
Code Subject Type Credits
14290 MASTER'S THESIS B 6