Year 2024-2025
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| 1r SEMESTER | |||||||
| Code | Subject | Type | Credits | ||||
| 101310 | MARKETING MANAGEMENT | C | 6 | ||||
| 2d SEMESTER | |||||||
| Code | Subject | Type | Credits | ||||
| 101325 | STRATEGIC MARKETING | C | 6 | ||||
| FIRST YEAR | |||||||
| 1r SEMESTER | |||||||
| Code | Subject | Type | Credits | ||||
| 14280 | SOCIAL MEDIA COMMERCE | B | 6 | ||||
| 14282 | SOCIAL MEDIA | B | 6 | ||||
| 14283 | E-MARKETING | B | 6 | ||||
| 14285 | ONLINE REPUTATION AND PERSONAL BRANDING IN DIGITAL ENVIRONMENTS | B | 6 | ||||
| 14286 | WEB RESOURCES AND MOBILE TECHNOLOGIES | B | 6 | ||||
| 2d SEMESTER | |||||||
| Code | Subject | Type | Credits | ||||
| 14281 | ONLINE COMMUNICATION AND PROMOTION STRATEGIES | O | 6 | ||||
| 14284 | RESEARCH METHODS IN SOCIAL MEDIA MARKETING | O | 6 | ||||
| 14287 | NEW TRENDS IN TOURISM | O | 6 | ||||
| 14288 | ADVANCED TOURISM INFORMATION SYSTEMS | O | 6 | ||||
| 14291 | ADVANCED QUANTITATIVE METHODS OF ANALYSIS IN MARKETING | O | 6 | ||||
| 14292 | ADVANCED QUALITATIVE METHODS OF ANALYSIS IN MARKETING | O | 6 | ||||
| ANUAL | |||||||
| Code | Subject | Type | Credits | ||||
| 14289 | INTERNSHIP | B | 6 | ||||
| UNDEFINED | |||||||
| Code | Subject | Type | Credits | ||||
| 14290 | MASTER'S THESIS | B | 6 | ||||